Gio-Goi (pronounced "Gee-O Goy") is a UK fashion brand created in the 1980s, and relaunched in 2005. Gio Goi has the stars of music and fashion banging at the door to associate themselves with the brand, drawn to the rich heritage Gio Goi has in its musical roots of the "Madchester" band scene of the late 1980s. Gio Goi is often worn by celebrities such as Amy Winehouse, Pete Doherty, The Arctic Monkeys, Liam Gallagher, Lilly Allen and The Enemy. Gio-Goi is synonymous with everything rock ‘n‘ roll. It is a label about youth culture and attitude and the men’s and women’s trainer collections reflect this. The brand’s philosophy strives to evoke excitement with every shoe they put their stamp on. Simply, “It is what it is”.

Gio Goi Shoes and Clothing Sale